Meru Networks Announces New Channel Partner
Program;
Appoints Seasoned Sales Executive to Lead North American Field
Operations
SUNNYVALE, Calif. – June 5, 2007
Meru Networks, the leader in standards-based workplace mobility
infrastructure for wireless voice (VoIP), data and video, today
announced it has enhanced its channel program to further enable
partners to drive demand and capture new business opportunities.
Additionally, the company announced the expansion of its sales
organization with the appointment of former Juniper Networks
channel executive, Robert Bruce as vice president of North
American Sales Operations.
The new Meru Partner Program is designed to enable and reward
partners for the value they add in helping customers address
business critical wireless challenges. The program delivers
financial incentives and simplified program requirements to help
partners leverage Meru Networks’ fourth-generation WLAN
technology while being more competitive in the marketplace.
“Meru Networks is committed to building a world-class channel
program - the launch of our new Partner Program and the addition
of Bob Bruce affirms our commitment to our customers and
partners,” said Tushar Kothari, senior vice president of
worldwide field operations for Meru. “We designed the program to
be 100% partner-centric around three key principles: a
dedication to partner profitability, ease of doing business and
joint sales engagement and we think the partners will value the
changes we’ve put forth with this program.”
The new Meru Partner Program outlines two levels of program
commitment: Value and Pinnacle. Additionally, the program
consists of the following key components:
• Value-Based Program: Meru Partner program merits based on the
investment a partner makes in Meru Networks. For simplicity and
to contain certification costs, the program leverages a
partner’s previous investment in industry WLAN certifications.
• Profit Assurance Program: Meru works closely with partners to
win competitive deals and close business by offering additional
resources, support and allowances on a deal-by-deal basis.
Meru’s goal is to make it easy to do business with our partners.
• Enhanced Demo Equipment Program: Meru provides aggressive
discounts on products and service to make it easier for partners
to demonstrate Meru’s unique advantages to customers. Meru has
also enhanced their Support Partner Portal to include free
software downloads so partners will always have the most current
release of software to demonstrate.
For more channel information, please refer to
www.merunetworks.com/partners/
New Vice President of North American Sales Operations
With over 20 years of sales and channel experience, Bob Bruce,
served previously as vice president of Americas Channels at
Juniper Networks. In his tenure at Juniper, he handled
enterprise channels throughout Canada, Latin America and the
United States where he was instrumental in building the channel
organization and developing the channel advisory council as well
as driving revenue goals and increasing J-Partner satisfaction.
Prior to Juniper, Bruce was at Cisco, where he built the U.S.
enterprise channel sales and operations as well as service
provider channels. Prior to Cisco, Bruce held sales positions at
3Com and Rolm/IBM.
About Meru Networks
Meru Networks is the global leader in wireless infrastructure
solutions that enable the All-Wireless Enterprise. Its
industry-leading innovations deliver pervasive, wireless service
fidelity for business-critical applications to major Fortune 500
enterprises, universities, healthcare organizations and local,
state and federal government agencies. Meru's award-winning Air
Traffic Control technology brings the benefits of the cellular
world to the wireless LAN environment, and its WLAN System is
the only solution on the market that delivers predictable
bandwidth and over-the-air Quality of Service with the
reliability, scalability, and security necessary to deliver
converged voice and data services over a single WLAN
infrastructure. Founded in 2002, Meru is based in Sunnyvale,
California. For more information on Meru Networks and its
products, visit www.merunetworks.com or call (408) 215-5300.