LIMELIFE AND BRAVO PARTNER TO LAUNCH NEW MOBILE GAME "TOP CHEF CHALLENGE" BASED ON THE HIT REALITY SERIES "TOP CHEF"
 

(NEW YORK) – December 6, 2007 – LimeLife Inc., a Red Herring 100 Global company and the leading publisher of mobile content for women, today announced the launch of “Top Chef Challenge,” the mobile game extension for Bravo’s hit reality television series, “Top Chef.” Bravo, the cable network that plugs people into arts and pop culture, will launch the mobile game during this evening’s “Top Chef” TV Holiday Special.

Bravo partnered with LimeLife to develop the TV network’s first downloadable mobile game because of LimeLife’s history of creating successful mobile experiences for big brand media and innovations in the mobile industry. “Top Chef Challenge” further solidifies Bravo’s leading presence among progressive broadcast media companies, by combining its popular series such as “Project Runway,” “Shear Genius,” and “Tim Gunn’s Guide to Style” with expanded digital tie-ins.

“Collaborating with LimeLife to create ‘Top Chef Challenge’ was a perfect addition to our ultimate goal of suiting our audiences’ lifestyles and making Bravo Media accessible on multiple platforms,” said Lisa Hsia, SVP, New Media, Bravo. “‘Top Chef Challenge’ truly captures a competitive spirit and pressure to perform - two features that have made ‘Top Chef’ one of the highest-rated culinary programs on cable.”

“Bravo consistently excels at delivering engaging entertainment experiences to its audience,” said Kristin McDonnell, CEO of LimeLife, Inc. “We are pleased to support Bravo’s cross-media integration strategy, delivering the ‘Top Chef’ brand experience to show fans and foodies alike on their mobile phones.”

How to Play “Top Chef Challenge”
“Top Chef Challenge” is set behind-the-scenes of Tom Collichio’s fictional new restaurant. Players customize their character and enter the game’s virtual kitchen as an entry-level dishwasher. With commentary and advice from show host, Padma Lakshmi, players can rise from dishwasher to “Top Chef” and gain 5-star status and fame along the way. A series of mini-games and kitchen drama test reflexes, memory and patience to prove you have what it takes to be the next “Top Chef.” As an added bonus, the Trivia Challenge mini-game lets players demonstrate their culinary knowledge to earn extra points.

“Top Chef Challenge” will be available for a one-time download charge of $6.99 or $2.99 monthly subscription fee (where available) on major U.S. carriers. Consumers should check with their carrier for availability and handset compatibility.

About LimeLife, Inc.
LimeLife Inc., based in San Francisco’s Bay Area, is the only publisher of wireless content exclusively focused on the women’s market. The company’s products are forging innovations in the mobile industry based on unique insights about what women seek in mobile entertainment. Products include lifestyle tools, entertaining mobile games, Sleek & Chic™ fashion wallpapers and original Daily Dose™ text messages. LimeLife distributes its mobile offerings through the company’s relationships with multiple wireless carriers, including AT&T, Sprint and T-Mobile, as well as from the company’s web site at www.LimeLife.com.

About PEOPLE
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.