Mobile Media Executives Jimmy Giliberti and Tim Sharp Join LimeLife
 

(Menlo Park, Calif.—March 06, 2007) LimeLife, Inc. the only publisher of wireless content focused exclusively on the women's market, today announces the addition of mobile executives Jimmy Giliberti as Senior Vice President of Engineering and Tim Sharp as Senior Vice President of Product Management. Their appointments bring even more mobile depth to a management team that has quickly established LimeLife's leadership position in mobile media for women, delivering diverse content that includes wireless games, lifestyle applications, fashion graphics, and text alerts.

"We're very pleased to welcome Tim and Jimmy to our team," says Kristin McDonnell, CEO of LimeLife. "They are talented mobile executives with a proven track record in scaling organizations for successful product delivery and growth. Their depth of experience in mobile content development is rare and I'm confident they will drive continued excellence in LimeLife's product portfolio".

As Senior Vice President of Engineering, Giliberti will lead continued enhancements to LimeLife's robust technology infrastructure and product development environment. Giliberti brings over 25 years of experience in software development to LimeLife. Most recently, he was Vice President of Engineering at MForma (now Hands-On Mobile) where he implemented an infrastructure for efficient coding and porting of mobile products. In 2003, he co-founded FingerTwitch, a mobile porting and testing services company, which was purchased by MForma the following year. Giliberti's software career includes leadership roles at Sony where he headed the VFX division, Autodesk where he led the development of the 3DStudio MAX product and IBM where he produced the first games to ship for the IBM PC.

As Senior Vice President of Product Management, Tim Sharp will drive LimeLife's product portfolio strategy, scaling the company's early successes with branded lifestyle applications, games, graphics and alerts. Sharp brings a wealth of experience in taking major brands and media partners to new platforms ranging from mobile, broadcasting, internet, IPTV, and cable. Most recently, Sharp served as Vice President of Production and Programming at Weathernews Americas, where he drove the U.S. product strategy for the largest international provider of mobile weather content. As Director of Production at Quokka Sports, Sharp grew and led the award winning production group working with partners such as NBC, ESPN, USA Network, General Motors, and Compaq to develop and implement content, promotion, and sponsorship strategies.

"I am thrilled to join the LimeLife team," says Jimmy Giliberti. "As the mobile entertainment industry evolves, LimeLife is well equipped to shine in this market. Its early success has been a validation of the model, and I'm happy to be working with this experienced team as we expand our technical infrastructure and product offerings."

"LimeLife has aligned the ideal partners and brands for today's mobile lifestyle," says Tim Sharp. "These key partnerships, coupled with the company's rich knowledge of the mobile space and technical expertise, far exceeded my expectations for a company at this stage. I look forward to working with these partners as LimeLife continues to flourish in 2007 and beyond."

About LimeLife, Inc.
LimeLife Inc., based in Menlo Park, California, is the only publisher of wireless content exclusively focused on the women's market. The company's products are forging innovations in the mobile industry based on unique insights about what women seek in mobile entertainment. Products include innovative lifestyle tools, entertaining mobile games, Sleek & Chic fashion wallpapers and original Daily Dose text messages. LimeLife distributes its mobile offerings through the company's relationships with multiple wireless carriers, including Cingular Wireless, now the new AT&T, Sprint, T-Mobile, and Verizon Wireless as well as from the company's website at www.LimeLife.com. LimeLife also highlights a unique content partnership with Time, Inc., to deliver four mobile software titles based on Time's top-tier magazine properties. The first of these four titles, In Style Mobile, launched in December of 2006.