Greystripe Shows iPhone App Developers the Money, Bringing Leading Mobile In-Game Ad Network to the Leading Mobile Phone

Greystripe mobile advertising integration offers ad revenue opportunities to iPhone games and applications


 

(SAN FRANCISCO, CA) - July 11, 2008 - Perfectly timed with the release of Apple's newest offering, the iPhone 3G, Greystripe announced today that their in-game mobile advertising network will now be available for the hundreds of iPhone game and application developers who opened up shop in the App Store yesterday. As the world's leader in ad-supported mobile applications, Greystripe now offers iPhone game developers an SDK which integrates advertising and reporting APIs and creates the opportunity to make money off every use of their applications and every play of their addictive iPhone games.

Many of Greystripe's 120 existing publisher partners, including Amplified Games, Xgen Media, DS Effects, United Fun Traders, Relaxas and Norbsoft plan to offer iPhone games using Greystripe's advertising technology and will be able to immediately monetize their new iPhone applications. Both existing and new publishing partners will be able to take advantage of Greystripe's already proven results.

"We are excited to be launching Cookie Bonus Solitaire, a new twist on the traditional Klondike game, with the launch of the Apple App Store," said Tom Hubina, CEO of Amplified Games. "By making it free, ad-supported, and included in Greystripe's massive distribution network, we now have the best chance to go viral and make significant revenue as an independent game publisher."

Partnering with Greystripe will allow publishers to rise above the noise of the hundreds of applications being released this week. iPhone publishers who utilize Greystripe's advertising network not only gain the opportunity to ad-monetize their applications, but they also gain access to millions of users through Greystripe's 80+ mobile application distribution partners which have already netted over 70 million downloads.

"Greystripe has been the leader in creating carrier independent monetization opportunities for mobile game developers since starting the movement three years ago." said Dario Sciacca, CEO of DS Effects, "The ad-supported model in mobile is critical to drive viral and social adoption of games as we have clearly seen work for our casual online games."

Brand advertisers have an enormous opportunity because of the massive engagement and usage statistics of iPhone owners; according to an M:Metrics study, 84.8% of iPhone users used their browser versus 13.1% overall. According to a recently released Consumer Insights Report from Greystripe, mobile ad campaigns from advertisers such as Best Buy, Yahoo!, eBay, New Line Cinema and the US Army have seen an average 10.1% click-through rate with consumers across all devices.

"The iPhone fulfills brand advertisers' demand for 100% share of voice - being the only advertiser on the screen, deep engagement with the end user, and a targeted demographic," said Andy Choi, CTO and Co-founder of Greystripe. "It's been a blast integrating the iPhone's killer features - the tilt sensor, GPS, and the massive touch screen - and creating a complete advertising solution that's backed by our proven ad and distribution network."

Greystripe's iPhone SDK supports standardized, full screen square (320x320) advertisements to provide advertisers a new canvas size for their brand messages in pre-, interstitial and post-roll inventory. Application and game developers can add Greystripe's iPhone APIs and start monetizing their content immediately by signing up at
http://iphone.greystripe.com/register.

About Greystripe:
Greystripe is the world's first and leading ad-supported mobile games and applications distribution platform. Greystripe's AdWRAP product suite enables: brand advertisers to communicate their brand message to a unique mobile audience; publishers to gain advertising revenue by serving ads through their games; and consumers to download high quality games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 800 game titles from 110 publishers supporting over 1,400 handset models and iPhone. Greystripe reaches millions of mobile game players by powering over 80 AdWRAP Catalog distribution partners and through GameJump.com its online and mobile web portal (www.gamejump.com). Greystripe was named an AlwaysOn OnHollywood 100 winner 2008, a Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.