Greystripe to Offer Mobile Games from SEGA

Greystripe Adds Another Publisher at Sonic Speed with the Addition of New Games from Mega-Brand SEGA; Delivered for Free to Mobile Game Players Worldwide
 

(SAN FRANCISCO) - May 13, 2008 - Today Greystripe, the world's leading distributor of ad-supported mobile games and applications, announced another Tier-one game publisher deal to distribute free mobile games from world-renowned game publisher, SEGA®.

Three classic game titles from the SEGA collection will be delivered across mobile phones worldwide through all 50 of Greystripe's Catalog Platform partners in addition to GameJump.com, the world's largest ad-supported mobile game portal. Additionally, SEGA will monetize their mobile game content via Greystripe's AdWRAP advertising network, which includes brands like Diet Coke, Yahoo!, New Line Cinema and eBay.

"SEGA has selected to be a part of the Greystripe's distribution network of sites as it opens up the category to a whole new market of consumers," said Linda Chaplin, VP of Mobile at SEGA. "The 'free games' proposition allows consumers to try mobile games without risk and we're confident that our brands and commitment to quality will convince consumers to stay and continue gaming on their mobile phones."

To launch the partnership, SEGA and Greystripe are launching three popular mobile games:

• Sonic Jump - Go vertical with Sonic the Hedgehog. Play through familiar fast-paced action with an addictive new style as Sonic jumps from platform to platform in a race to stop the evil Dr. Eggman

• Afterburner II - A classic SEGA arcade favorite, players can use their mobile phones to jump into the cockpit of a fighter jet and combat swarms of supersonic enemy fighters

• Golden Axe - In the epic "side-scrolling beat 'em up" Golden Axe, choose one of three powerful heroes to embark on an adventure to save the land of Yuria from the evil forces of Death Adder!

"Besides being the biggest name in gaming, SEGA has incredible IP and truly understands the move to mobile with their classic game titles," said Michael Chang, CEO of Greystripe. "Our partnership with them is a huge win for our end users and demonstrates that Greystripe is able to bring the biggest brands to the mobile gaming audience."

Greystripe also recently celebrated 50 million downloads of the popular games - including titles from SEGA, Digital Chocolate, Vivendi Games Mobile and Hands-On Mobile - found on GameJump.com, Greystripe's proprietary mobile game portal.

Greystripe's patent-pending AdWRAP technology automates the process that enables advertisements to be wrapped directly with mobile games and applications without any complex coding and development for the content owner. AdWRAP provides game publishers, Web and mobile media portals, and carriers with an additional source of revenue, while simultaneously building customer retention and loyalty.

About Greystripe:
Greystripe is the world's first and leading ad-supported mobile games and applications distributor. Greystripe's AdWRAP technology enables: publishers to gain advertising revenue by serving ads through their games; advertisers to reach a new mobile audience; and consumers to download great games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 800 game titles from 100 publishers supporting over 1,000 handset models. Greystripe reaches millions of mobile game players through its online portal GameJump.com, through the mobile web (http://gjmp.tw), and through its 50 AdWRAP Catalog Platform partners. Greystripe was named a Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006. Visit Greystripe at
http://www.greystripe.com.
 
About SEGA of America, Inc.:
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes, and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft, and Sony Computer Entertainment Inc. SEGA's web site is located at http://www.SEGA.com.

About SEGA Mobile:
SEGA® Mobile, a division of SEGA® Corporation, publishes high quality mobile games taking advantage of the company's extensive library of content and licensed properties. SEGA Mobile has deals with numerous major phone carriers worldwide. Visit http://www.SEGAmobile.com for more information.