Greystripe Partners with Leading
Mobile Game Publisher, Hands-On Mobile™, to Deliver Top Rated
Ad-Supported Mobile Games Free of Charge to Players Around the
World
Greystripe will distribute seven award-winning mobile games by
Hands-On, including Call of Duty® 2, True Crime®: Streets of LA
and Top Gun™: Air Combat
(SAN FRANCISCO) - September 10, 2007 -- Today
Greystripe, the leading distributor of ad-supported mobile games
and applications and the creator of the first mobile in-game
advertising network, announced their partnership with Hands-On
Mobile™, to deliver seven major titles, free to consumers for
the first time.
Hands-On has chosen Greystripe to be the exclusive ad-supported
distributor for the seven mobile titles, which will be delivered
through all of Greystripe's distribution channels, including
GameJump.com, the world's largest free, ad-supported mobile game
portal. Hands-On will also monetize their content via
Greystripe's AdWRAP mobile advertising network.
"Greystripe has created an economically viable alternative to
for-pay mobile game distribution with their AdWRAP distribution
solution," said Erik Pavelka, Vice President of Business
Development at Hands-On Mobile. "We have the ability to
distribute our games worldwide increasing our reach for our
titles."
Included in the seven titles are the mobile versions of Call of
Duty 2 and True Crime: Streets of LA, both popular titles
originally published for PC and console systems by Activision®.
Another classic coming to GameJump is the mobile version of Top
Gun: Air Combat, a famous title based on the hit blockbuster
movie. Players can choose to play as Iceman (Val Kilmer in the
Top Gun motion picture) or Maverick (played by Tom Cruise).
The Hands-On Mobile games to be distributed by Greystripe are as
follows:
1. LEGO® Bricks
2. World Poker Tour®: 7 Card Stud
3. True Crime: Streets of LA
4. Call of Duty 2
5. Top Gun: Air Combat
6. Pro Bowling
7. Sudoku Garden
"We are very excited to partner with Hands-On to bring their
innovative, top-quality mobile games to Greystripe's
ad-supported mobile distribution solution. We've proven the
model, which is revolutionizing the access that mobile consumers
have. With partners like Hands-On Mobile on board we are
guaranteed to increase mobile content usage around the world,"
said Erica Chriss, Vice President of Strategy and Business
Development at Greystripe.
All of these mobile games are made available for free via
Greystripe's online and mobile gaming portal GameJump.com and
through its AdWRAP Catalog program. Greystripe's patent-pending
AdWRAP technology automates the process that enables
advertisements to be wrapped directly with mobile games and
applications without any complex coding and development for the
content owner. AdWRAP provides game publishers, web and mobile
media portals, and carriers with an additional source of
revenue, while simultaneously building customer retention and
loyalty.
About Greystripe:
Greystripe is the world's first ad-supported mobile games and
applications distributor. Greystripe's AdWRAP technology enables
publishers to gain advertising revenue by serving ads through
their games; advertisers to reach a new mobile audience; and
consumers to download great games for free. The AdWRAP system is
protected by a broad array of patents pending and currently
serves ads to more than 800 game titles from 70 publishers and
supports over 1,000 handset models. Greystripe reaches millions
of mobile game players through its online portal GameJump.com,
through the mobile web (http://gjmp.tw), and through its AdWRAP
Catalog Program. Visit Greystripe at http://www.greystripe.com
About Hands-On Mobile, Inc:
Hands-On Mobile is a leading global publisher of mobile games,
personalization and lifestyle products targeting all market
segments of the mobile handset marketplace. With operations in
four continents, Hands-On Mobile develops, publishes and
distributes mobile content to more than 180 of the world's
leading operators in 60 countries. Hands-On Mobile provides
operators and their customers with the world's best
entertainment brands and applications and provides brand owners
with the shortest route to market. The Hands-On Mobile content
catalogue is diverse, including top brands like Activision,
Billboard, CBS, Hasbro, LEGO, Marvel, NBC Universal, Paramount
Pictures, and World Poker Tour. Hands-On Mobile is a U.S.
corporation with headquarters in San Francisco and offices in
San Diego, California; London and Bollington, England; Krakow,
Poland; Sao Paulo, Brazil; Shanghai and Beijing, China; and
Seoul, Korea. For more information about Hands-On Mobile's
products and organization please visit www.HandsOn.com.