Greystripe Adds 12 Publishers to Its AdWRAP Mobile Advertising Network

More Than 500 Free Mobile Games Now Available to Users Worldwide
 

SAN FRANCISCO--(BUSINESS WIRE)--Greystripe, the leading distributor of ad-supported mobile games and applications and creator of the first mobile in-game advertising network, has partnered with 12 new mobile content publishers. The new partners will distribute their content through all of Greystripe's distribution channels and monetize their content via Greystripe's AdWRAP advertising network.

The rapid success of Greystripe's business model is revolutionizing mobile content distribution. In the last few months millions of games have been downloaded through GameJump.com, the world's largest free ad-supported mobile games and applications portal. Greystripe's pioneering ecosystem enables publishers to quickly reach and monetize a vast audience of mobile game players across more than 150 countries around the world.

The new publishers joining GameJump.com and Greystripe's additional distribution channels include:

• Rovio - award winning Darkest Fear trilogy and Paid to Kill titles
• United Fun Traders - Blind Fury, Kamikaze and Mr. Revolver
• Gear Games - Wasteland: Phase One, a real-time war strategy game
• Wattpad - eBook, a viral application that lets users share stories on their mobile phones
• Hazmat Games - RPG action-adventure series Pegasus Lost
• Theoretic Labs - Mitosis
• DS Effects, Inlogic, LuBlu, Radarspot, TrantorGames and QiOO have also joined the Greystripe network

"We are excited to be involved with Greystripe and to monetize our award-winning mobile titles through their distribution portals," said Rovio's CEO Fernando Herrera. "It provides us with an opportunity to reach a larger mobile audience through Greystripe's technology and distribution portals, which make it easy to ad-enable, distribute, and start making additional revenue for our games."

Greystripe's AdWRAP for Publishers platform provides an automated process that ad-enables mobile games and applications with zero development impact. The web-based system requires no SDK training or integration and empowers publishers with a turnkey solution to efficiently distribute and monetize their content.

About Greystripe
Greystripe is the world's first ad-supported mobile games and applications distributor. Greystripe's AdWRAP technology enables: publishers to gain advertising revenue by serving ads through their games; advertisers to reach a new mobile audience; and consumers to download great games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 500 game titles from 62 publishers supporting over 1,000 handset models. Greystripe reaches millions of mobile game players through its online portal GameJump.com, through the mobile web (http://gjmp.tw), and through its AdWRAP Catalog Program. Visit Greystripe at http://www.greystripe.com