Greystripe Named to FierceGameBiz’s First Annual “Fierce 15”

Company recognized for innovation and leadership in gaming
 

SAN FRANCISCO — September 18, 2006 — FierceGameBiz (www.fiercegamebiz.com) today announced that Greystripe, the world’s first mobile in-game advertising network, is one of the winners of its first-ever Fierce 15 Awards, which recognize companies that are leaders and innovators in the $24.2 billion gaming hardware and software industry.
“FierceGameBiz congratulates Greystripe on being named as one of the Fierce15,” said Nathan Eddy, editor of FierceGameBiz. “Their AdWRAP advertising network has given publishers a way monetize mobile games to the point that they can be distributed for free, in turn bringing them to even more consumers.”

Greystripe (www.greystripe.com) has built a unique distribution solution using its AdWRAP advertising network enabling gamers to download free mobile games that are subsidized by non-obtrusive advertising within the gaming experience. Greystripe recently launched GameJump.com (www.gamejump.com), which offers more than 150 free branded and classic games – ranging from action to sports to casino – to consumers of all ages. Through GameJump.com and AdWRAP, Greystripe provides a new system where publishers can gain advertising revenue and greater distribution, advertisers can reach a new mobile audience, and consumers can download compelling games at no charge.

“We are honored to be recognized by FierceGameBiz for delivering free, high quality mobile games,” Michael Chang, CEO of Greystripe said. “By leveraging our AdWRAP platform, any user can play mobile games without exorbitant costs. This new distribution model is very exciting for us as we add more advertisers, as well as more game titles.”

The Fierce 15 celebrates the spirit of being “fierce”—championing innovation and creativity, even in the face of intense competition. The complete list of Fierce 15 companies is available in a special issue of FierceGameBiz and on the FierceGameBiz Web site at www.fiercegamebiz.com.

FierceGameBiz is a daily newsletter and web site covering the latest gaming industry news, trends, and developments. Launched in July 2006, FierceGameBiz covers leading topics in the video game industry such as mobile gaming, online gaming, in-game advertising, and MMOGs. FierceGameBiz also covers key companies such as Bandai Games, IGA Worldwide, Microsoft, Midway, Nintendo and Sony, as well as major conferences such as D.I.C.E. Summit, E3, the Game Developers Conference, the Austin Game Conference, and the Tokyo Game Show.
Subscriptions to FierceGameBiz are free at www.fiercegamebiz.com/subscribe.php.

About Greystripe
Greystripe’s AdWRAP mobile in-game advertising network provides a platform for advertisers and publishers to engage mobile audiences of all ages anywhere, anytime, while offering free ad-supported mobile content. Greystripe reaches millions of mobile game players through its online portal GameJump.com, through the mobile web (gjmp.tw) and through its AdWRAP Catalog Partner Program. Greystripe currently serves ads into more than 150 game titles from 20 publishers supporting over 800 handset models. Visit Greystripe at www.greystripe.com.

About FierceMarkets
FierceMarkets is a digital business media company serving vertical markets with email newsletters, web sites, and live events. Based in Washington, DC, FierceMarkets publications reach more than 400,000 executives in over 100 countries every business day. Current publications include FierceBioResearcher (www.fiercebioresearcher.com), FierceBiotech (www.fiercebiotech.com), FierceCIO (www.fiercecio.com), FierceDeveloper (www.fiercedeveloper.com), FierceEnterprise (www.fierceenterprise.com), FierceFinance (www.fiercefinance.com), FierceGameBiz (www.fiercegamebiz.com), FierceHealthCare (www.fiercehealthcare.com), FierceIPTV (www.fierceiptv.com), FierceMobileContent (www.fiercemobilecontent.com), FierceSarbox (www.fiercesarbox.com), FierceVoIP (www.fiercevoip.com), FierceWiFi (www.fiercewifi.com), FierceWireless (www.fiercewireless.com), and IT-Wireless (www.it-wireless.com).