Unitrin Direct Drives Down Costs with Budgeting, Forecasting and Reporting Software from Adaptive Planning

Premier Auto Insurance Provider Leverages Powerful Yet Easy-to-Use Solution to Streamline Financial Planning
 

MOUNTAIN VIEW, CA – August 3, 2007 — Adaptive Planning, the leading provider of collaborative business performance management (BPM) solutions, today announced that Unitrin Direct has selected its on-demand software to optimize their budgeting, forecasting, and reporting processes. A leading direct auto insurance provider, Unitrin Direct is using Adaptive Planning to streamline its financial planning, resulting in lower operating costs, enhanced collaboration, and improved decision making.

Offering auto insurance to customers in 25 states, Unitrin Direct is a rapidly-growing group of companies that sells directly to consumers through the Web and its call center. As its business continued to expand, Unitrin Direct found that it needed a comprehensive budgeting, forecasting, and reporting solution that could be quickly and easily deployed. The company's spreadsheet-based processes took too long, lacked flexibility, and were challenging to maintain. Executives and managers needed a better foundation for managing a dynamic, collaborative planning process.

“Unitrin Direct is a customer-driven family of companies that is committed to providing outstanding auto coverage at a great value, so we're constantly seeking ways to improve our operations, reduce costs and pass those savings along to the consumer,” said Bryan Rogers, Vice President of Finance, Unitrin Direct. “Adaptive Planning provides the tools for us to better understand our business, optimize our operations and improve our budgeting and planning processes.”

After evaluating a number of solutions, Unitrin Direct selected Adaptive Planning because the company's on-demand service was affordable, easy to use, and could be deployed in weeks.

“Because we are focused on providing extraordinary value to policyholders, we are extremely disciplined in how we invest our resources, including personnel, time, and capital,” said Rogers. “Adaptive Planning's subscription-based, on-demand service allowed us to get up and running quickly, without requiring purchases of new hardware or software, or any involvement from our IT personnel.”

Adaptive Planning provides businesses worldwide with an attractive new alternative to spreadsheets for managing their budgeting, forecasting, and reporting processes. Designed for companies that have outgrown Excel, the solution combines the flexibility of spreadsheets with the structure and process of enterprise applications. Adaptive Planning delivers a single, integrated solution with capabilities for budgeting and forecasting, reporting and analysis, graphical dashboards, collaborative modeling, and administration. To meet a wide range of client needs, Adaptive Planning is offered in three editions, all of which are available both on-demand and on-premise.

For more information about Adaptive Planning, including the opportunity to test drive the company's budgeting, forecasting, and reporting solutions for free, visit www.adaptiveplanning.com.

About Unitrin Direct
Unitrin Direct is dedicated to providing its customers with outstanding service and quality coverage at competitive prices, making auto insurance simple by offering people the choices they want with the convenience they deserve. The Unitrin Direct insurance companies are subsidiaries of Unitrin, Inc. (NYSE: UTR) in Chicago and part of the Unitrin family of companies that has over six million policyholders. The Unitrin Direct companies offer affordable automobile insurance in Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Maryland, Michigan, Minnesota, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington and Wisconsin. To get a free auto insurance quote, visit http://www.UnitrinDirect.com or call (800) 642-5254.
Insurance underwritten by Unitrin Direct Property & Casualty Company and Unitrin Direct Insurance Company.

About Adaptive Planning
Adaptive Planning is the leading provider of collaborative business performance management (BPM) solutions. Adaptive Planning makes it easy for midsize companies and departments of larger corporations to move beyond spreadsheets and improve decisions by automating their budgeting, forecasting, reporting and analysis. Adaptive Planning provides extraordinary flexibility and value, with on-demand and on-site solutions, open source and commercial licensing terms, and pricing — including a free version of the product — that delivers a total cost of ownership that is a fraction of the cost of traditional BPM and business intelligence software. Adaptive Planning is headquartered in Mountain View, Calif. and can be reached at 650-528-7500 or www.adaptiveplanning.com.