Razorfish Names Greystripe Publisher to Watch in 2010
25/05/10 Filed in:Greystripe
Greystripe is excited to be named one of the Publishers to Watchin the "Razorfish Outlook Report 2010" (full report below) along withFacebook, Hulu, Pandora and MySpace. Razorfish is one of the world's largest interactive advertising agencies and buyers of digital advertising space. This is great validation of Greystripe's success in creating the most engaging mobile advertising experience available today.
Razorfish commends Greystripe's industry leadership and pioneering rich media full screen ad formats:
"Although officially a mobile advertising network, Greystripe proved an advertising engine that fired up many mobile publishers; it was among those taking the lead in bringing richer advertising experiences to mobile users, making it possible for advertisers to create dynamic full-screen rich media in mobile games and applications across the iPhone, Java and Android platforms. With smartphones accounting for 15.4 percent of all mobile phones shipped in 2009, it was about time. Others, such as Google-owned AdMob and Millennial Media, soon followed in bringing richer advertising to mobile. With more and more consumers digesting media through their handhelds, mobile advertising will need to continue to surprise us; Greystripe showed it has what it takes to do so."
Greystripe holds a 75% market share of the full screen rich media mobile market, serving over one billion of these impressions so far in 2010. Razorfish recognizes that the engagement levels that Greystripe's advertisers are achieving are off the charts relative to other mobile and online ads. comScore Inc. reports Greystripe’s full screen iFlash custom ads produce 2-5% CTRs on average, with 15-30+ seconds of user engagement.
"Although officially a mobile advertising network, Greystripe proved an advertising engine that fired up many mobile publishers; it was among those taking the lead in bringing richer advertising experiences to mobile users, making it possible for advertisers to create dynamic full-screen rich media in mobile games and applications across the iPhone, Java and Android platforms. With smartphones accounting for 15.4 percent of all mobile phones shipped in 2009, it was about time. Others, such as Google-owned AdMob and Millennial Media, soon followed in bringing richer advertising to mobile. With more and more consumers digesting media through their handhelds, mobile advertising will need to continue to surprise us; Greystripe showed it has what it takes to do so."
Greystripe holds a 75% market share of the full screen rich media mobile market, serving over one billion of these impressions so far in 2010. Razorfish recognizes that the engagement levels that Greystripe's advertisers are achieving are off the charts relative to other mobile and online ads. comScore Inc. reports Greystripe’s full screen iFlash custom ads produce 2-5% CTRs on average, with 15-30+ seconds of user engagement.